{"id":1379,"date":"2009-10-27T23:29:00","date_gmt":"2009-10-28T04:29:00","guid":{"rendered":"http:\/\/www.hostingdiscussion.com\/blog\/?p=1379"},"modified":"2024-07-30T23:53:15","modified_gmt":"2024-07-30T23:53:15","slug":"adobe-buys-omniture","status":"publish","type":"post","link":"https:\/\/hostingdiscussion.com\/news\/adobe-buys-omniture\/","title":{"rendered":"Adobe buys Omniture"},"content":{"rendered":"<p><a href=\"http:\/\/www.adobe.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Adobe Systems Incorporated<\/a> has bought a web analytics firm <a href=\"http:\/\/www.omniture.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Omniture<\/a>. The core product of Omniture is Omniture Online Marketing Suite which is used for optimizing ad spend and conversion. Omniture is in direct competition with <a href=\"http:\/\/www.coremetrics.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Coremetrics<\/a>, but has five times more customers. Experts estimate Adobe&#8217;s latest acquisition would enable the business to grow at a rate of 17 percent annually.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adobe Systems Incorporated has bought a web analytics firm Omniture. The core product of Omniture is Omniture Online Marketing Suite which is used for optimizing ad spend and conversion. Omniture is in direct competition with Coremetrics, but has five times more customers. Experts estimate Adobe&#8217;s latest acquisition would enable the business to grow at a [&hellip;]<\/p>\n","protected":false},"author":10784,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1838,48,52],"tags":[69,967,287,968,969,970,886,124,971,855,972],"class_list":["post-1379","post","type-post","status-publish","format-standard","hentry","category-archives","category-asides","category-hosting-news","tag-acquisition","tag-adobe","tag-advertising","tag-analytics","tag-conversion","tag-coremetrics","tag-deal","tag-growth","tag-omniture","tag-purchase","tag-web-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adobe buys Omniture - Web Hosting News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hostingdiscussion.com\/news\/adobe-buys-omniture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adobe buys Omniture - Web Hosting News\" \/>\n<meta property=\"og:description\" content=\"Adobe Systems Incorporated has bought a web analytics firm Omniture. The core product of Omniture is Omniture Online Marketing Suite which is used for optimizing ad spend and conversion. Omniture is in direct competition with Coremetrics, but has five times more customers. 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