{"id":11269,"date":"2026-11-12T19:25:53","date_gmt":"2026-11-12T23:25:53","guid":{"rendered":"https:\/\/hostingdiscussion.com\/news\/?p=11269"},"modified":"2026-11-12T19:36:00","modified_gmt":"2026-11-12T23:36:00","slug":"identity-digital-on-why-web-hosts-should-sell-new-domain-extensions","status":"publish","type":"post","link":"https:\/\/hostingdiscussion.com\/news\/identity-digital-on-why-web-hosts-should-sell-new-domain-extensions\/","title":{"rendered":"Identity Digital on why web hosts should sell new domain extensions"},"content":{"rendered":"

Nivu Hussain entered the domain industry as an intern in 2013, the year new top level domains began to launch. At CloudFest Americas, the Senior Business Development Manager at Identity Digital<\/a> talked through what web hosts should know about domain extensions.<\/p>\n

His first employer was .Club, one of the early new extensions. He was among its founding employees and spent eight years there, working in marketing and channel, until GoDaddy<\/a> acquired the company. He now works at Identity Digital, which holds a portfolio of more than 250 extensions and has applied for roughly 260 more in the next round.<\/p>\n

His pitch starts with a basic step. Every business needs a name, and the domain is where people begin. For years that meant searching for a keyword plus .com. Hussain gave a hypothetical: miamifrenchbakery.com would be hard to land, but miamifrench.bakery is within reach. He also pointed to .dentist as a way for a practice to get a keyword-rich address that suits search. In his view, keywords and content count for everything now, and AI makes a good keyword name matter even more. A good name also spares customers the misspelled workarounds they once picked when the exact .com was gone.<\/p>\n